WWW.COTSWOLD.BIZ

A Cotswolds.Info
Web Site

For those new to the World Wide Web

 


CORPORATE ADVERTISERS

This advertisement is being seen at least 4000 times per day by people wanting accommodation, tours, and Cotswolds information.

Don't miss out on this valuable advertising space!!

Contact - webmaster@cotswolds.info

 
Cotswolds Temperature
 

CHOOSE FROM OVER 400 PLACES TO STAY IN THE COTSWOLDS

HOTELS

BED AND BREAKFAST

PUBS AND INNS

COTTAGES

FARM STAYS

CAMPING

 
 
 
BUSINESS SEARCH  
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TELEPHONE DIRECTORY
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GET YOUR MAP
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New to the World Wide Web


TO HAVE OR NOT TO HAVE YOUR OWN WEBSITE

         
FOR
  • You pay a one off cost to a web designer to design your web site this charge is not a recurring cost except for nominal amounts that you may have to pay for periodic updates etc.
  • The ownership of the Web Site is yours for ever
  • You are not dependent on others that may not be relied upon to give you a dependable service.
  • Your web site is to your design and 'feel' and you are not restricted to the amount of information you can provide including number of photographs (images).
AGAINST
  • The charge you may have to pay will be say typically £350.00
  • You will need to pay for a domain name eg. www.honeysuckle-cottage.com and renew it annually at a typical cost of £15.00.
  • Getting your Web Site is the easy bit - it still has to be marketed with the search engines for people to find it. This can cost typically as much as you paid for your site, say another £350.00. Note this cost is an annual recurring cost charged by the search engines.
  • Your Web Site has to be hosted on a remote computer so that it can be accessed 24 hours per day by any number of people - this can cost typically £75.00 per annum.
  • Maintaining high first page rankings with the search engines is an ongoing task and requires sometimes frequent tweaking of the content of your site. If you are not an enthusiast and able to carry out this yourself (requires specialist knowledge) then you could find it costing you another £150.00 plus.
  • Even when you have your own web site you will find it necessary to pay larger web sites to advertise your site to get extra visitors to it. This is because the larger Internet sites invariably will get higher search engine rankings than you and 'surfers' want the selection a larger site can offer.
 
Note:
Cost of a web designers time could be £150.00 to £1500 depending on requirements.
 
 

Note:
Total typical first year cost of your web site will be £790.00.

Recurring annual cost is £90.00 excluding 'tweaking' for search engines.

Please note - you can get free web sites and free hosting from certain companies advertising on the Internet. The old maxim of 'Nothing is Free' applies. Usually these companies will place other companies advertisements on your web site and/or their name will be part of your domain name. There are other drawbacks. You can be limited to the space you can use (number of Megabytes) and even the amount of visitors you are allowed (bandwidth).
     


THE ALTERNATIVES

     
  • USE OTHER COMPANY WEB SITES TO ADVERTISE YOUR BUSINESS

You will be restricted to the amount of information you can provide and may be limited to just one image. Ideally you will need facilities for receiving E-mails.
There are many companies offering to advertise your business - select wisely, otherwise you will be wasting your money.
The guide to the good companies are those that:-

  1. Match your business in terms of market and geographical area.
  2. Are highly ranked on all the leading search engines.
  3. To a degree flexible in meeting some of your own 'individual styling' and 'feel'.
  • HAVING A WEB PAGE ON A LARGE INTERNET SITE

Some companies offer you a page on their site allowing you to have several images and more descriptive text. This, of course, is more expensive than the option above and prices can vary between £100 to £400. This cost is a recurring cost annually.

  • BEST SOLUTION - YOUR OWN WEB PAGES AS A SUB-DOMAIN + LINK ADVERTISEMENT
Some larger Internet sites offer you a 'sub-domain' for eg. www.honeysuckle-cottage.cotswolds.info. To all intents and purposes this is your own web site usually allowing a generous number of photos and plenty of text. The great advantage with this option is that the 'sub-domain' can be submitted to the search engines as if it was your own independent web site and treated as such. Not only are you able to take advantage of the usually high search engine rankings of the host site (in this case www.cotswolds.info) but you are a able to get individually listed on say Yahoo, Google and MSN.
The charges for this service including design and hosting can be in the order of £200.00 annually.
Some Internet sites like www.cotswolds.info will include free of charge submissions to the non-fee search engines.
 
Note:
The cost of this service could be anything from £15 to £150 annually and depends on how successful the Web Site you choose is.
 
Note:
Be careful, you could end up paying more for much less.

Note:
Fees for separate listings charged by the various search engines could be in the order of £350.00.

Of course if the Hosting Web Site is in itself bringing you plenty of business then there would be no need to incur the above cost

     


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